Ten years of the Fisher Collection, reimagined

One couple's eye, four floors of art

The Doris and Donald Fisher Collection is among the world's greatest private collections of contemporary art. The founders of San Francisco-based Gap Inc. began collecting prints to enliven the company's offices in the mid-1970s and agreed early on that they would never buy a work unless they both liked it. As Don Fisher once put it: "The collection is the result of our looking a lot and then looking some more." Now, ten years after it opened to the public, a complete transformation presents nearly 250 works by 35 artists with new narratives that emphasize accessibility and personal connection.