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Watches of Switzerland SoHo
Rolex, Patek Philippe, OMEGA and 50+ Swiss houses in a cast-iron SoHo landmark.
60 GREENE ST, SOHO, NEW YORK
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The house
Swiss watchmaking, edited for New York
Watches of Switzerland carries an extensive collection of luxury Swiss watches from the world's most renowned houses — Rolex, Patek Philippe, OMEGA, Cartier, Breitling, Grand Seiko, Jaeger-LeCoultre, Vacheron Constantin and more than fifty brands in all. The Greene Street store sits in the heart of SoHo and pairs the retail floor with real horological services: servicing and repair, strap replacement, appraisals, and private appointments.
In-store at 60 Greene
Watch servicing & repair
Factory-level care for fine timepieces, handled through the store.
Strap replacement
Swap or refresh straps and bracelets in-store.
Appraisals
Professional appraisals for your timepieces.
Private appointments
One-on-one time with a specialist, on your schedule.
Rolex at Watches of Switzerland
Official Rolex retailer, including the Rolex Certified Pre-Owned program.
Collections
Shop the collections
Curated edits from watchesofswitzerland.com
On the wrist
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