From Havana to Miami — why I build

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I learned to build where resources were scarce and ingenuity wasn't.

Havana, 2004. I entered the University of Informatics Sciences — Cuba's national IT university, where you study and ship production software at the same time. I graduated third-best of my faculty, with honors, having already led a student team and shipped real systems.

Then came a decade of learning how businesses actually run: ERP modules used by hundreds of companies in Ecuador. Insurtech systems processing thousands of inspections in the U.S. Title automation at Doma. Every stop taught the same lesson — commerce runs on workflows, and most of them are broken.

In 2020 I bet on myself: Adjuster X, bootstrapped to ~$1M/yr. Smart Technologies Lab, 100+ businesses brought online. And in 2025, everything converged into Echify — because the tools I kept building one client at a time should exist as one platform, powered by agents, for everyone.

Cuban soul, global ambition. Building in Miami — the city where those two things meet.

The road so far

  1. 2004

    UCI, Havana

    Study-work model: real production software from year one.

  2. 2010

    Top-3 graduate with honors

    Computer Science Engineering, gold title.

  3. 2014

    AS2 ERP, Ecuador

    Core modules for one of the country's leading ERP systems.

  4. 2017

    U.S. insurtech

    Architected distributed systems used by thousands of adjusters.

  5. 2020

    Founder

    Adjuster X (bootstrapped to ~$1M ARR) + Smart Technologies Lab.

  6. 2025

    Echify

    AI-native commerce. Agents that turn ideas into revenue.

From Havana to Miami — why I build | Echify