From a Brickell storefront to three Keik Houses

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Two Venezuelans, one Miami kitchen

Wilfredo Ulacio and Alejandra Romero both moved from Venezuela to the United States in 2015, and met working in a Miami kitchen producing desserts for other restaurants. In March 2020 — in the middle of the pandemic — they turned that friendship into Keik, opening in Brickell. Wilfredo, whose passion for baking began in childhood, leads the culinary direction, menu development and the brand's signature pink concept as CEO; his work shaping the menu has been featured in Business Insider and Miami New Times. Alejandra leads business strategy, brand marketing and day-to-day operations as CMO — taking Keik from a single storefront to three South Florida locations.

The Keik timeline

  1. March 2020

    Keik opens in Brickell

    Wilfredo and Alejandra found Keik in the middle of the pandemic.

  2. 2021

    The move to Doral

    Keik relocates and grows in Doral to meet demand.

  3. 2024

    Kendall & Pembroke Pines

    Keik expands to two more South Florida locations.

  4. 2025–2026

    Keik Restaurant

    Keik evolves into a full-service, all-day restaurant and rebrands as Keik Restaurant.

As featured in

Business Insider

Miami New Times

ACCESSWIRE

Broward Palm Beach New Times

Forbes Centroamérica

From a Brickell storefront to three Keik Houses | Echify