Inside the Whisky store

Merch with real provenance

The official store runs three lines: Whisky A Go Go, Rainbow Bar & Grill, and Motörhead collaborations — sold and distributed from the original Whisky in Los Angeles. The standout is the AXIS collaboration hoodie: the London-born, LA-raised graffiti artist — whose work sits in the permanent collections of LACMA, ESMoA and the Getty Research Institute — painted the Whisky in his signature style for a heavyweight garment-dye pullover. Alongside it: raglans and tees built on the club's 1964 heritage, Motörhead pieces pointed at Lemmy's favorite bar next door, and embroidered Rainbow snapbacks.